Love this concealer! Medium coverage, perfectly covers dark under eyes without looking cakey. Brightens up the eye area too! I use Ivory, true to shade and neutral toned. Doesn’t irritate the eyes or ...

This is great nighttime/major effect mascara! I hate mascaras that clump and while this one does get a little crumbly, it is easily combed without losing the excellent thickening and lengthening effec...

Love Joah products. Perform like high end at drugstore prices. I thought this was an updated version of the brand’s Birthday Suit Unveiled eyeshadow palette, which I love but appears to have been disc...

Shade: Gym Sesh. This is a perfect "Lips But Better" long lasting lip color of the liquid type, perfect consistency. I scrape a little off the applicator and use a little care putting it on and it's...

if you have dry undereyes that creases and everything looks bad and crepey by midday and needs coverage GO AND GET THIS NOW I had to try 4 different shades to find my match. I feel like there's a hug...

I can’t believe more people are not talking about this, I’ve already used up half of it and I haven’t used anything else since I got it. It’s so beautiful! It really plumps and smoothes your skin. The...

This lip gloss is an excellent value. It goes on smoothly and is not sticky. It also has real lasting power. One of the things I like best about it is there is no taste or smell of any kind. Very hydr...

I threw this in with a CVS online order recently and it's not bad. It's a peachy beige shade with a sponge top twist up applicator. I think it was about $8. If you do not have really bad dark circl...

I , have this lipstick in Cake Pop, Pie Bites, and Red Velvet. Cake Pop is a creamy peachy nude. Pie Bites is a medium warm brown. Red Velvet is a bright cherry red with cool undertones. These lipstic...

Joah's Brow Down to Me Brow Pencil & Gel is a triangular retractable pencil with a fairly fine point, as well as a small "browscara" gel product on the other end with a spoolie/wand (like a brow masca...